‘Can I Learn SEO?’
That question is the subject for today’s article: SEO Guide Beginners: White Hat SEO.
To answer the question, “Can I Learn SEO?”
Yes you can, BUT you must first know the right way and wrong way to go about learning SEO.
White Hat SEO: Following The Rules
White Hat SEO is following the rules when it comes to search engine optimization. You create unique, engaging content that is fresh, not deceptive and relevant to your product or niche.
Black Hat SEO: Screw The Rules
Black Hat SEO techniques do not follow ‘the rules’, but instead focuses on generating traffic to your site through unethical or illegal means. These techniques include ‘buying links’ & ‘keyword stuffing’.
Today you are going to lean search engine optimization for free using only White Hat SEO techniques.
Learn Search Engine Optimization For Free
Many people believe that it costs money to learn search engine optimization, that is not true today.
People who say otherwise are trying to sell you something, and usually the ‘something’ involves Black Hat SEO tactics.
It is possible to not only learn seo, it is possible to do it for free and do it ethically.
How To Learn Search Engine Optimization Free
Follow Along To the Article
Follow along with this article and take action on any technique that you either are not doing or are not doing enough of. Remember the only way to learn SEO is read this article and then take action.
To learn more about SEO in general and read the SEO Guide For Beginners click HERE.
Take action today and begin seeing your site and content ranked and watch as the traffic begins to pick up.
Use Only White Hat SEO Techniques
Using White Hat techniques will allow Google and other search engines to rank your content and site based on the unique, engaging, & relevant content. Using these techniques will also help in keeping your content ranked high as newer pieces of content emerge.
Free Online SEO Training: White Hat Techniques
(1) Create Useful, Engaging & Unique Content
This is #1 for a very good reason. Creating content that is useful, engaging & unique will allow your content to stand out.
Google & the other search engines love content that is ‘fresh’, ‘new’, ‘relevant’ & ‘valuable’ and so do your VISITORS!
Why not give it to them!
This type of content will rank higher and stay ranked for longer because original content creates a user experience that Google quickly picks up on. The more original the content the more user engagement there will be which means:
Original Content + More Traffic = More Authority
The more authority you have in your niche the faster and higher your content will rank in Google.
(2) Have Relevant Titles & Tags
Create A Unique Informative Site Description
When people visit your site they are looking for either information, products or services and people frequently check out your site description.
Make sure that the description is filled with a unique description of what your site is about and how it can help them.
Keep The Title Tags Under 65 Characters
When seoing your content or site it is important to keep your title tags under 65 characters. Anything over that and Google thinks ‘keyword stuffing’ is happening and you don’t want that. Put the important keywords first in the title tag.
Make sure the title tags are relevant to the content as well.
Keep Meta Tags Under 150 Characters
Continuing with the tags theme, it is important to keep your Meta Tags (Description of the content or site) under 150 characters with the important keywords placed first. You can get away with up to 165 characters, but try not to go past 150 if you don’t have to.
Also make sure theta the keywords used in the meta tags are relevant to the content and title and not just put in there for no reason. Google spiders ‘crawl’ over everything and will spot ‘keyword stuffing’ & ‘irrelevant keywords’ in your content.
Only Have 1 H1 Title Tag
When you title your content make sure to only use 1 H1 Title Tag in your content, any more and Google will become suspicious. You are free to use other H Tags if you want and I suggest you use them as ‘mini headlines’ to break up the content.
(3) Site Speed
Having a fast site is critical to succeeding online today and ideally you want to have a score of at least 85/100 in the speed department.
How Do I Test My Site’s Speed?
If you want to see how fast your site is you can use Google to help you. Google offers a free tool to help you see the speed of your site. This tool can also help you optimize the speed of your site.
To see the speed of your site and see if it passes the 85/100 test click HERE.
(4) Use No-Follow For Press Releases
It is important that when you do a ‘press release’ to use ‘No-Follow’ links. Most press releases that are digital already follow this policy, but MAKE SURE the links are labeled as ‘No-Follow’.
(5) Use Descriptive Keywords In Your URLs
When coming up with keywords to put in your URL make sure that they are relevant to your page content.
A common practice to use is to put the same keywords in your URL as your pages main title.
That way Google and the other search engines can see that the URL is relevant to the content within the page or post.
Keep in mind that the words can also be descriptive of what the content is about. For an example please look to my URL and my title in this article.
(6) Connect Content To Google + Account
It is important to show Google that you are the creator and originator of the content you are posting on your site and social media.
The easiest way to do this is to link your Google + Profile to your site through the All-In-One SEO plugin and add it to the contributor section.
Establish A Few Facts
Doing this will establish a few facts that are useful to your site and site’s content:
- Google knows who wrote it first.
- You get a boost in search engine rankings.
A simple add-on to your All-In-One SEO plugin can mean the difference between high and low ranking in Google’s pages.
(7) Have A Mobile Responsive Site
With over 65% of the traffic on sites coming from mobile devices such as tablets, ipads, & smart phones it is important to have a site that is mobile responsive.
You can do this by having the same HTML for all devices. This is what Google themselves recommend and to quote Google:
“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.”
Take action and make sure that your site is mobile responsive and has the same HTML for all devices.
(8) Get Social
It is important to establish yourself within your niche and a great way to do that is by ‘getting social’. You can do that by setting up Social Media accounts on the following main platforms:
- Google +
Once you have established these accounts it is important to contribute relevant content regularly and consistently. Make sure to keep the content engaging to your audience and include links to other platforms as well that are linked into your content.
More Social Media Platforms = More influence
More Influence + More Traffic = More Money
Another Other Platforms Essential?
If you know of other social media platforms that are essential to have accounts on to help be more social let me know in the comments down below.
(9) Guest Blog
If you are an authority in your niche and people ask you to write a ‘guest blog’ on another site do it! Use that platform to create a post that follows the above White Hat SEO techniques.
If you create content that is useful, engaging and relevant and have quality backlinks and social media links you do a few things.
- Establish your credibility
- Earn backlinks to your site.
- Bring traffic to your site.
- Opens the door for future ‘guest posts’.
Guest blogging may still be ‘a hot topic’, but if done right it can lead to success both on and off site.
(10) Engage The Visitor
Attract People To Your Site
The main goal of this article and seo in general is to attract people to your site. Once they are on your site you want them to do a certain action.
That action could be downloading a product, buying a product, clicking on a link or even just reading your content.
Keep People On Your Site
To get your visitors to do that you have to offer content that will engage them and allow them to share it with others. if the content is engaging and unique people will come to your site, leave with your link and come back for more content at a later date.
Google Will Notice
If your content keeps your visitors engaged, happy and they stay on for a long time Google will eventually make the connection and will rank your content higher because of it.
Can I Learn SEO?
I think after now reading this article and taking action to learn search engine optimization you can answer that question with a loud:
I hope this article has helped you to learn search engine optimization for free and given you a little free online seo training in the process.
Learning seo does not involve spending money on products, ebooks, or even ‘online classrooms’ all you need is the right program and training to learn seo.
Learn Search Engine Optimization For Free
I hope this article has helped you learn SEO, but this article is only one part of seo. Seo involves a lot more and a ggod place to learn seo for free is Wealthy Affiliate.
Wealthy Affiliate is an online community of over 1,000,000 active members that help each other succeed online through the free training, programs and live chat options.
You can sign up for free, get access to 2 training programs for free, get 2 free websites to start with and more.
To Learn More
To learn how Wealthy Affiliate can help you to become legitimately successful online read my Wealthy Affiliate FULL REVIEW.
Leave A Comment Below
If you have any questions about SEO, White Hat SEO, or learning about SEO please leave them in the comments down below. I will be happy to help answer any questions you may have.
Earning, Making & Saving Online Member