Many people believe; or are lead to believe that ‘getting ranked’ is the biggest key to being successful online. This belief leads people down a dark road I call ‘SEO Black Hat Techniques’.
A Dark Road Indeed
This road is a dark road indeed, by going down this road you hurt your site and your content’s SEO. Black Hat SEO Techniques don’t ‘follow the rules’ that established authority sites do.
Instead people who use Black Hat practices attempt to circumvent Google’s algorithms, by trying to ‘trick’ Google into ranking content that is either stolen, stuffed with keywords, or just a ‘doorway page’.
Black Hat Techniques Are Bad SEO Techniques
Black Hat techniques are bad seo techniques and in this article I will be going over 8 common Black Hat Techniques.
Offering a link to honest White Hat Techniques and a link to a review of a program that teaches you how to ‘get ranked’ without using any Black Hat techniques.
8 SEO Black Hat Techniques To Avoid
Getting ranked by using deceit and deceitful tactics will only lead to your content and site getting ranked very low and or getting your site reported.
Let’s go over each of these techniques together and see why they are bad seo techniques.
If you are doing any of these techniques I STRONGLY SUGGEST you take action and start using White Hat Techniques which I will talk about later on in this article.
Below are 8 common black hat tactics that you need to avoid at all costs.
(1) Using Duplicate/Stolen Or ‘Spun’ Content
This technique is spit into 2 parts, Part A & Part B.
Part A involves ‘copying’ or straight up stealing content from elsewhere on the internet. Once you have effectively stolen this content you put it on your site and pass it off as your own.
Part B involves ‘spinning’ content you find elsewhere online into your own content. This process usually involves a person ‘copying’ sections of the work and putting in ‘filler content’ to confuse Google and attempt to pass it off as ‘original’ and ‘unique’.
Most commonly people buy or create specialized programs that can ‘spin’ content all day and make multiple versions of the same content.
Rehashing The Same Content Over & Over
This technique does nothing more then litter the internet with ‘rehashed’, ‘outdated’ or; in some instances; ‘useless’ content.
This makes is harder for Google and the other search engines to tell which content is original and which is just spun’ content.
Lower Rankings For Everyone Else
This technique does more damage then people think it does. If Google can’t distinguish which content is which it will decrease visibility of similar content and lower the rankings for relevant content. This hurts sites and content that use White Hat SEO tactics.
One way to avoid be ‘de-ranked’ as a result of people using this technique is to make sure Google has proof that you created the content first. You can do this by linking your site to your Google + profile.
Google Can Be Outsmarted Still
Along with being ‘de-ranked’ and having similar content less visible, clever users of this tactics can even get Google to rank the ‘spun’ or ‘duplicate’ content as authoritative when it is just garbage.
(2) Writing Invisible Text
This technique is wrong for so many reasons, but one of the biggest reasons is that it VIOLATES Google’s Webmaster Guidelines. Using this tactic involves using writing tricks to hide texts, links and keywords.
Most Common Trick
The most common trick is to write text that is the same color as the background. Since the text is the same color as the background it is unseen by human visitors, but the Google ‘spiders’ can detect the text.
This trick often involves stuffing the content full of keywords that rank very well, but only the ‘bots’ see the keywords. Lately Google will simply rank this type of content very low and not allow it to be ranked higher for an extended period of time.
There are other writing tricks used, but this one is that used so commonly that Google has become wise to it.
Know Any Writing Tricks?
If you know any writing tricks that are used to write invisible text for posts or article please let know in the comments down below.
(3) Use Cloaking Practices
In keeping with the ‘tricks’ theme here is another technique that tricks Google and other search engines by doing an internet ‘sleight of hand’. Here is an example of what I mean:
Example Of Cloaking
Let’s say that you write one piece of content that is HTML text. That piece of content will be ranked as the Google spiders ‘crawl’ all over it and analyze it.
Meanwhile when a visitor clicks on it they completely different content (such as images or content unrelated to the HTML text).
A Version Of ‘Click Bait’
This is the content’s version of ‘click bait’. It is done to increase click through rates and yield higher ‘visitor’ numbers. It is meant to confuse Google, however with every new update this method becomes increasingly hard to do.
There is similar trick that people who use seo black hat technique often use in combination with cloaking and that is Doorway Pages.
(4) Doorway Pages Technique
This trick involves creating a page that is rich in keywords and content and when the user clicks on it they are redirected to pages or content that is completely different then was on the first page.
Many Links One Destination
This trick works by making all the links lead to either one page or to content that is unrelated to what the person is searching for. You literally open the door to problems by clicking on the links within the content.
On Google’s ‘Hit List’
Since this technique results in a negative user experience, it is on Google’s ‘Hit List’ and if you are caught using this trick your content could be de-ranked or worse de-indexed all together.
Cat & Mouse Game
As Google evolves through updates they de-index or de-rank content & sites that use the Doorway technique. However as Google becomes smarter so do the people who use Doorway Pages to get traffic.
Google already has shown the ability to ‘think past today’ and is now actively playing a cat & mouse game with Google gaining ground with every update and ‘tweak’.
It is best to not play this game with a computer that gets constant updates.
(5) Keyword Stuffing Tactic
Practice Been Around A Long Time
The practice of inserting ‘keywords’ into content to help get traffic has been a common SEO practice since the internet came online in the 1990s.
The problem of ‘keyword stuffing’ occurs when you use the same phrase or keyword over and over again. This makes for an awkward read and a even more awkward visitor experience.
Create Creative Content, Not ‘Paid Endorsements’
The best policy when you create content is to create content that sounds like a conversation.
Not like a ‘paid endorsement’ where you repeat certain lines over and over again.
People are interested in content, not advertisements or content masking as advertising.
By using the keyword stuffing tactic you will have lower traffic and your content will be ranked lower as well.
(6) Use Of Spam Comments
Almost everyone has come across this technique, where you get a comment that offers irrelevant information and just has a back link to a site.
Bots Spread Spam Across The Internet
Often these ‘comments’ are not even made by any humans, they are created by ‘bots’. These ‘bots’ spread these ‘spam links’ all over the internet and over many sites.
This technique is viewed by many as a ‘free way’ to get your name out there. You don’t really get your name out there as most sites and moderators use strict spam filters.
These robots don’t just attack sites they also attack social media by…
(7) Spamming Social Media
Spamming Social Media involves posting useless, irrelevant & unrelated links across:
- Or even send direct links to the users.
Doing this will lead to less positive experiences in terms of social media and your site. It is better to use social media to post relevant information and links and provide a engaging experience for your visitors.
Ever Been Spammed?
Have you ever been spammed by any of these ‘bots’? If you have let me know in the comments down below, would like to hear your thoughts on spamming.
(8) Getting Paid Links
Pay To Look Good
Simply put this tactic involves paying someone or come company to get paid links that link back to your website. This is done to ‘look good’ for the search engines, but these low quality links come from ‘link farms’ that offer nothing but irrelevant and spammy links.
Pay & Get Penalized
If your site and your content is flagged by Google for having ‘paid links’ you will be penalized by having your site or content de-ranked or even worse de-indexed as this too violated Google’s Webmaster Guidelines.
Link The Right Way
There is nothing wrong with building back links to your site, BUT it is better to get links from authority sites in your niche and make sure you offer value to that site.
Offer value by explaining how the content helped you, provide any new information or updates on the info, have a link to their site within your site.
Know Any More Black Hat SEO Tactics?
Do you know any more bad seo techniques or seo Black Hat techniques? If you do please post them in the comments down below. I would be glad to update this article in the future with your suggestions.
Learn Search Engine Optimization For Free
Now that you know several bad seo techniques I would like to tell you about some free seo techniques that are called White Hat SEO Techniques.
White Hat SEO Techniques Are Encouraged
White Hat SEO tactics are encouraged by all of the search engines and will lead to your content ranking higher and longer.
To learn more about White Hat SEO Techniques and how they can help make your site and content more seo friendly click on my article Free Online SEO Training: White Hat Techniques.
To learn more about SEO in general and have a chance to read a beginner’s guide to SEO, click SEO Guide: Beginners.
Want More Free SEO Techniques?
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