Many people when researching keywords for their site go about keyword research all wrong.
This is not their fault, it is the fault of the ‘sound bits’ out there that have been spewing out misinformation for a long time.
This misinformation has lead many online entrepreneurs to failure and that is not acceptable.
Understanding How Keyword Research Works
As an online entrepreneur it is important that you understand how keyword research works and that you have the right keyword tool to do your research. So let’s start with how to keyword research the proper way.
Learn How To Improve Your Site’s SEO
Picking the right keywords for you site is just the beginning in getting traffic to your site. ‘Authority sites’ also have excellent SEO rankings. To learn how to improve your sites and your contents SEO click HERE.
Start Succeeding At Keyword Research
In this article I am going to show you how to keyword research and start succeeding at keyword research in just minutes. However this success will not happen unless you take action on the knowledge I teach you.
Let’s Make A Deal
If you are ready to start succeeding at keyword research with the right keyword tool then let’s make a deal:
I will teach you how to do effective keyword research with a free keyword tool in exchange that you try out this keyword tool for yourself.
Do we have a deal?
Before You Search For Keywords
Before you begin your search for keywords it is important to know the 3 Rules To Successful Keyword Research. Once you know these rules you can apply them to the free keyword search tool (Jaaxy) below and start succeeding at keyword research.
The 3 Rules To Successful Keyword Research
Rule 1: Low Competition
This the first rule of effective keyword research for very good reasons. When researching keywords it is important to have low competition. If a keyword has too much competition I won’t consider using it and neither should you.
The reason for this is that if you can’t get ranked (and get ranked effectively) you are not going to get any traffic.
No Rankings = No Traffic
Use QSR To See Real Competition
When I am researching the competition I look to the QSR for the real competition. QSR is short for Quote Search Results and it effectively shows the number of competing pages for the keyword on Google. This is a huge piece of information that not even the Google Keyword Planner has.
There is only one effective and amazing tool that uses QSR and that free keyword research tool is Jaaxy. This tool is my ‘go to’ for researching keywords.
Jaaxy Shows Real Competition
Jaaxy allows you to see the real competition on Google. So if you keyword has a QSR of 219 that means that on Google there are 219 pages that include that keyword. it is important when researching keywords that you keep your QSR under 300.
Closer To 0 The Better
In fact the closer to 0 the better. You will rank better on Google for a keyword that has a QSR 87 then a keyword that has a QSR 287. Now overtime that keyword with a QSR of 87 will appear on more pages however by selecting a low competition keyword and writing about it now you have the advantage of time.
Google will rank your pages higher with that keyword then people who use that keyword 3,6, or even 9 months from now because when you used it there was only 87 other pages.
Create A Keyword List
When looking at the QSR I will only use words that have less then 300 and I will create a keyword list that includes words with a QSR of 300 or below. I just pull up notepad and type in the keyword and then the QSR.
Rule 1: Keep QSR Under 300 Per Keyword
Rule 2: Must Get TRAFFIC
Don’t Go For ‘Homerun’ Keywords
Most people when they research for keywords often select keywords that have high traffic, but also HIGH COMPETITION. Not good! There is no point in using ‘homerun’ keywords, you will not get ranked and therefore you won’t get traffic.
Stay away from the high traffic, high competition keywords!
Go For A Sure Thing
After I find keywords that have a QSR of 300 or lower the next thing I look for is the number of searches per month. If the searches are 50 or more I will keep that keyword in my keyword list.
Yes I keep keywords that have at least 50 searches a month.
Get Ranked Higher & Quicker
If you pick a keyword that has a QSR of 64 and 50 searches per month your chances of getting ranked for that keyword on Google are pretty high. I have several Google page 1 rankings for several of my articles because I chose words that are searched at least 50 times a month.
Lower Competition Keywords Convert Better
Typically lower competition, moderate trafficked keywords are often more relevant and therefore will convert better. Which is another bonus of doing keyword research the right way.
Rule 2: Keywords Must Have Over 50 Searches
Rule 3: Keyword Must Make Sense
Nothing is more stressful and awkward then to try to fit a keyword that doesn’t make sense into your content just to rank for it. As an example look at the title of this article it makes sense and flows easily. It doesn’t fell awkward at all.
Let’s try another example:
Keyword Research By vs. How To Keyword Research
Both of these keywords are under 300 QSR and have at least 50 searches, however the first keyword would be kinda hard to place effectively within this content.
The second keyword is much easier to fit into my content and it flows well and does nor appear as awkward as the first.
Rule Of Thumb
As a rule of thumb if the keyword sounds awkward and it forces me to change the content just fit it in I will not use it. It is not worth it to force awkward content into your pages just to rank for a term that very few people type in and search for.
Rule 3: Keyword Must Make Sense To Humans, NOT Google
Ready To Try Jaaxy For Yourself?
Now it’s your turn!
Take a topic, theme, or keyword from your website and plug it into Jaaxy. FOLLOW my 3 Rules of How to keyword research and your success online will be unstoppable I can assure you of that.
Leave A Comment Below
If you have any questions on keyword research or how to keyword research post them below and I will glad to help you pick winning keywords. The type of keywords that will bring you success again and again!
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