Off Site SEO: The Basics
Two Versions Of SEO
Today in world of ‘SEO’ there are two versions:
- Off Site/Page
What Is Off Site SEO?
Off Site SEO (or Off-Page SEO) refers to link building and other activities that are done outside of your site.
Off Site SEO is usually more difficult to quickly improve and requires a lot of time to really see the benefits.
Off Site SEO is often a ‘popularity contest’ in the simplest terms. For example if a ‘popular’ YouTube blogger talks about your site and his people click on ‘the link’ your SEO will improve.
Learn ‘The Rules’ Early
Since Off Site SEO takes longer to achieve it is important to ‘learn the rules’ early so you can lay the groundwork for success early in your site’s history.
Learn How To Make ‘Others’ Like You & Your Site
To succeed overtime with Off Site SEO you need to learn how to make other ‘sites’, ‘people’, & ‘groups’ like you and your site.
The more you are liked the more ‘people’ will talk and tell people about you and your site.
Time To Learn The ‘Rules’
In this article you will learn the basic ‘Rules’ of Off Site SEO and take any action (Tasks) outlined in the article. By following along and taking action your chances of success increase dramatically.
One Last Thing
If at any time you ‘get stuck’ or get confused I want you to let me know in the comments down below. I am happy to help answer any questions you may have.
Everyone has an equal chance at succeeding, and an equal chance to ask questions.
Now then, let’s get started…
5 Off Site SEO ‘Rules’ That Get Ranking Results
The following these ‘Rules’ and taking the recommended actions will help you to appear in the Google Knowledge Graph. Appearing on this ‘graph’ enables Google to better determine where your content will appear.
Having an appearance on the google Knowledge Graph is one of the easiest ways to ‘jump to the front of the line’.
Follow the rules, get rewarded.
Rule 1: Create A Wikipedia Brand Profile
Google Relies On Wikipedia Data
Google relies a lot on data from Wikipedia when it comes to statistics such as company name, sites, descriptions, and even site/company statistics.
Google uses this ‘information’ to fill in areas of the Knowledge Graph.
Increases Your Chances Of ‘Being Seen’
Having your site on Wikipedia increases your site’s chances of appearing on the ‘Graph’ when a user searches for your site or your site’s content. By not having a Wikipedia entry you risk a lot including recognition and ranking ability.
Outside Help Required
It is recommended that you get outside professional help to create your Wikipedia Page. Wikipedia themselves strongly discourage people with ‘vested interest’ from writing or even editing their company’s profile.
Once you find a professional they can help guide you through the process.
Task 1: Research Professionals To Create Wikipedia Page
Take your time and carefully research professionals who have experience writing online, and better yet if they write for Wikipedia frequently. Ask questions and keep searching until you are comfortable with your selection.
Adding a Wikipedia page is a big deal and doing it wrong could cost you valuable Off Site SEO growth. Have a professional do it and see the success overtime.
Rule 2: Create A YouTube Account
Video Content Easier To Consume
This is the number 1 reason why you should create a YouTube account: video content is easier to consume.
Creating and posting videos on this platform will benefit you due to the following facts:
- YouTube currently has over 1.7 billion videos!
- Over 500 million hours spent on YouTube daily!
- 4 out of 5 people think videos are ‘helpful’ in their decision making.
- 2 out of 5 people’s sole decision to purchase a product came down to a ‘video’.
- 90% of ‘marketers’ use video content in their ‘market strategy’
- 70% of all ‘affiliate’ or ‘niche’ sites have at least 1 piece of video media.
Access To A Wider Audience
Along with those facts just presented the biggest thing that will happen is your content will have access to a wider audience. Video content is easier to understand and share now more then ever. Frequently videos ‘go viral’ and ‘blow up’ sites that feature them.
Create Relevant Content For Your Niche/Blog
Depending on your niche you could do ‘How Tos’ or tutorials on relevant subjects that your niche revolves around. You could also do ‘Count-down’ videos or any type of video.
As long as your niche has a need or a want you can how them & tell them what to do about it.
YouTube Has High Domain Authority
The best part about posting video media to YouTube is that once YouTube ‘ranks’ it your referral traffic will be coming form a ‘high domain authority figure’ which is needed for improving Off Site SEO.
Task 2: Create A YouTube Account
For this task I want you to create a YouTube account. Creating an account is the first step in getting your content seen by a whole new audience.
You don’t have to create any videos yet, just create an account for now.
Rule 3: Join Social Media Groups & Circles
More Groups The Better
Joining Social Media groups or circles is a great way to improve Off Site SEO. The more groups you join the more reach and influence you will have.
Do It Right
The key is to do it right. The right way is to join groups that are relevant to your niche and then create a group of your own. Doing it the right way will allow for social media platforms like Facebook, LinkedIn, & Twitter to give honest and through input about your brand your website.
Goal: Create Awareness
The main goal of joining Social Media groups, friends, circles etc is to create awareness for your site, brand or product.
Your content may be liked by a lot or universally hated, but awareness of you, your site or your product are know.
Task 3: Find & Join Social Groups Relevant To Your Niche
I want you to take action and go find & join social groups that are within your niche or group of people. Join their groups and begin contributing relevant and useful information.
Rule 4: Gradually Add Your Site & Content Links
Don’t Post Just ‘Links’
As you find and join more relevant social groups you will find that some of them just put in a ‘link’ in the comment box and that’s it.
You don’t want to do that, you want to provide useful and engaging content first and gradually add the links in later.
Provide Content First, Then Links
By providing relevant and useful information people will naturally begin to follow you and ask for more information. Once they begin asking questions you can naturally ‘include a link’ to your content, video, or site.
Reputation Will Be Higher
If you follow this rule and provide content in the beginning and then begin to gradually bring in the links you will be viewed as a honest and trustworthy person and not a scammer or worse a Spammer!
You will quickly develop a reputation that overtime could lead to people trusting your brand based on events that happened months and even years ago.
Task 4: Contribute 4 Pieces Of ‘Useful’ Content
Go to your social circles and contribute 4 pieces of useful content on what ever subjects are being talked about. Offer only fresh, unique and engaging content. Questions work best to help this process along.
More Engagement The Better
The more engaging you are in writing and responding to additional comments your friends post the better your chances of being asked for ‘the info’ aka a link. If they naturally ask for the information, by all means give it to them.
They asked for it after all, you didn’t shove it their face.
Rule 5: Find Out Where ‘Your Audience’ Hangs
Goes Hand In hand With Other Rules
This rule goes hand in hand with Rules 3 & 4, in terms of finding your audience and communicating with them. Knowing where your audience ‘hangs’ is a major advantage that if played well could yield terrific results.
Results, what kind of results?
The benefits to locating your niche/group and joining their hangouts can help you in the following ways:
- Increased Potential Of Natural Links
- Increased Brand or General Awareness
- Increased Trustworthiness
- Get Site/Content Ideas
- Test Out Content/Site Ideas
Easy Traffic Generation
As you contribute more and more content and engagement whee your audience hangs out you will be able to over time create an easy traffic generation model that will feed your site for years to come.
However you must keep contributing relevant content and be engaging in the comments as well.
Task 5: Find & Join 2 Places Your Niche Hangs Out
Find 2 places online where your group or niche hangs out and ask to join. Once you join just follow Rule 3 & 4 and you will be good to go.
Follow the Rules & Succeed
If you have been following along and taking action by doing the 5 Tasks then you are well on your way to success. If you have not done all of the tasks or are stuck please let me know in the comments down below.
I want to make sure that everyone that follows this learns everything that they need to know to succeed online
Which Type Of SEO Is Better
Now that you know the answer to the question ‘What is off site seo?’, the bigger question is:
Which Type Of SEO Is Better?
Is On-Page SEO better?
Is Off-Site SEO Better?
Leave A Comment Below
If you have any questions or comments about Off Site SEO, or what is off site seo, please leave them in the comments below.
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