On Page SEO: The Basics
Two Types Of SEO
The the world of ‘Search Engine Optimization’ there are two types of seo:
- On Page
On-Page SEO according to searchmetrics.com, is a scenario in which ‘all measures that can be taken directly within the website‘ to improve SEO are taken. These measures, overtime can lead to higher rankings within Google.
Easiest To Improve
The On-Page type is the easiest of the two to improve. The easiest way to improve is to follow along to the article; you are currently reading; ‘On Page SEO: The Basics’.
This article will walk you through the ‘Basics’ of SEO and by taking the recommended action laid out within (PT), it is possible to achieve higher rankings overtime.
One More Thing…
If at anytime you ‘get stuck’, have a question, or a comment please post them in the comments down below.
Now, let’s get to it….
Welcome To Basic Training
Welcome To Basic Training, here you will learn Key Principles Of On-Page SEO or ‘KPOOPS’. Learning and applying these principles will require you to take action. Using these Principles & taking action is the key to true success.
Principle 1: Add Modifiers To Your Title
Helps Rank For LTKs
Adding modifiers such as “2017”, “review”, “scam”, “guide”, “top” will help your content rank higher because of the use of Long Tail Keywords.
These keywords narrow down the scope of the search to a specific subject or niche.
These keywords can sometimes uncover ‘gold mines’ that you can mine again and again. Some even uncover coveted ‘Evergreen Niches’ with low competition and ‘corner the market’ over night.
Update When Needed
Since these keywords focus on a specific group or niche it is important to stay on top of your niche and update your modifiers when needed. Doing so will also help it to rank higher due to the renewed relevancy of the content.
PT: Add Modifiers To 3 Posts
Go through your site and content and add 1 modifier to 3 posts. It can be as simple as going from “Best Bikes For Trails” to “2017’s Best Bikes For Trails”
Principle 2: Drop Keywords Within First 100 Words
Like a race between 2 people the first one across the finish line wins. The same is true for keywords you want to rank for.
The sooner ‘your keyword’ is placed within the content the better.
The best practice is to place the keyword or keywords within the first 100 words of the content. However it is important that content make sense.
If placing your ‘keywords’ within 100 words makes no sense reading it place the keywords in at a later place naturally. It is important that keywords and content make sense.
PT: Review Your Content, Drop 1 Keyword In 2 Articles.
Review your site’s content and drop 1 keyword in 2 articles each before the 100 word mark. You can use your WordPress dashboard to edit and see what the word count is.
Principle 3: Length Is Strength
A familiar adage in the SEO world is “length is strength” and can mean the difference between being on Page 1 and Page 2 of Google.
But, why is that?
Longer The Content, More The Relevancy
When Google is ranking content one of the factors is ‘length of content’. The longer the content the more ‘value’ & ‘relevancy’ Google believes it to have.
That is why reviews are typically over 1,500 words, with some going to over 5,000 words!
Relevant Content Is Key
As time goes your niche or group might change and it is important that your content remain relevant. Relevant content is one key to maintaining high rankings within Google.
One way to have relevant content is to review your written content every 2-4 months. By reviewing your content you can make improvements to the existing content and also add more relevant data.
By doing this you also help to increase your site’s ‘Dwell Time’.
PT: Review Any Content Older Then 3 Months
Review your content on your site and single out content that is more then 3 months old. Review that content by researching existing keywords and existing content within the search engines.
Add/replace content when needed and schedule another review 3 months from now.
Principle 4: Keep Your Site’s ‘Dwell Time’ Up
Dwell Time Definition “the actual length of time that a visitor spends on a page before returning to the SERPS”.
That means the longer a visitor is on you site the more ‘Dwell Time’ your site has. The higher your time the more Google is lead to believe that the content is relevant and will rank you closer to the coveted ‘3 Pages’
How Do I Increase My Site’s ‘Dwell Time’?
Put In Some Work
Two great ways to improve your site’s Dwell Time is to:
- Increase you use of internal links within your content, &
- Create content that is engaging, useful, & relevant.
I recommend placing between 2-3 ‘internal links’ into each piece of relevant content. By doing this you recommend other pieces of content and that could lead to an increase in your Dwell Time.
I also recommend reading the”4 Tips On Creating Site Content” article. It should begin to help you start creating engaging content.
PT: Put In ‘Some Work’
Read the article over and review your site’s content. Place internal links where appropriate every time you create new content. Place relevant links into previously created content over a period of time and not all at once.
Principle 5: Optimize Your Images
Optimizing your content’s images is often overlooked by most affiliate marketers, even experienced ones, for various reasons. Overlooking this principle is a reason success comes so slow to some affiliate marketers.
Spiders Crawl Over All Content
Google spiders crawl all over every piece of your content and one way to optimize your content is to optimize your images.
The spiders can detect what the content and images are if the right ‘Alt. Text’ is used.
Insert Relevant Keywords Into Alt. Text Of Image
The important thing to remember here is to add ‘relevant’ keywords. Keywords that are part of the content is good, as well as keywords of nearby content is good.
DO NOT ‘stuff’ irrelevant keywords into the ‘Alt text’ as that is considered a Black Hat SEO Tactic and it is best to stay away from anything ‘black hat’ related.
To learn more about why Black Hat SEO is bad read up on ‘Free SEO Techniques: SEO Black Hat Techniques‘.
PT: Review Your Content Images & Add Text Overtime
Review the images within your content and overtime add relevant keywords. Depending on the size of your content you can optimize 1-2 pieces of content a day.
Add Relevant Keywords to all future images you put within your content.
Principle 6: Publish The Usual ‘Static Pages’
Static Pages Help A Lot
Publishing the usual ‘static pages’ which include the ‘About Me/Us’, ‘Contact Us’, ‘Privacy’ pages will help Google to better see and index you. The better the search engines can see you the easier it will be to rank your content.
When starting out in affiliate marketing it is important that your site be as visible as possible so Google can pick it up and begin to rank your content. By creating and having certain static pages you help to increase the visibility right away.
PT: Create The Usual ‘Static Pages’
If you have already created these three pages, great, but if not I want you to take action and create these 3 pages. These three pages are essential to getting your site seen.
Read the article ‘Affiliate Marketing: Website Design‘ to learn why as well. It is important to create, but also understand the reason why these pages are created.
Principle 7: Originality Is King
Original Content Is King
The best thing that you can do to improve your on-page SEO is to have ‘Original Content’.
This means that the content is ‘fresh’ and up-to-date. The way your content is structured is also a key to originality.
Following everyone else’s lead and making a ‘Top 10 Best’ piece of content is not as original as “Top 3 Best (Product Name here) Of 2018”. 2018 is more original then 2017 for a lot of reasons.
PT: Create 1 Original Post For Your Site
Do some proper keyword research and create a fresh and relevant piece of content. The content can be on anything, but it has to ORIGINAL.
Make a solid effort each time you create content to have themes of originality run through out it. Original, engaging, relevant and useful content rank higher and longer for good reasons.
You Passed! Now Go & Apply These Principles
If you made it this far and did all of the PT then you passed Basic Training!
Congrats, Post How You Feel
Congratulations on taking action and following along to my ‘On Page SEO: The Basics’ article. I want you to post how you feel now that you are done with Basic Training. How does it feel to know core Principles of On Page SEO? Let me know in the comments below.
Apply These Principles Frequently
Now that you know the steps involved to improve on page seo I want you to do one last thing:
Promise me & yourself that you will share & use these Principles.
Please share this content to anyone you think would benefit from it. Also please use the principles you learned to better your online success.
Learn More About SEO
If you would like to learn more about SEO please enjoy the following options:
- For a complete beginner’s guide to SEO please read ‘SEO Guide: Beginners‘
- To learn the right way to online success please read ‘Free Online SEO Training: White Hat Techniques‘
- To learn techniques to stay away from please read, ‘Free SEO Techniques: SEO Black Hat Techniques‘
- To learn about a free program that teaches you more SEO techniques read, ‘Wealthy Affiliate Review 2017: Affiliate Marketing For Dummies‘
Any Questions, Ask Below
If you have any questions about SEO please leave them in the comments down below.
Which Type Of SEO Is Better?
Now that you have learned the Basics of On Page SEO which type of SEO is better?
Is On Page SEO Better?
Is Off Site SEO Better?
Leave A Comment Below
If you liked this article please let me know in the comments below. Also if you have an general questions about SEO I would be happy to help answer them.
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